See the multimedia coverage:
Joel Mokyr’s Nobel Prize
Our team publicized Joel Mokyr’s accomplishment with a news conference, extensive Northwestern Now coverage, a multimedia Northwestern Magazine cover story, and coordinated work with numerous global media outlets.
Northwestern Now
External Media
Coverage of Prof. Mokyr’s Nobel Prize and press conference was picked up nationally and globally.
Newswire pickups included and . Coverage in legacy outlets included the , , and , as well as , , , , multiple stories in Forbes (, , ), , , and .
International coverage included , , , and .
Broadcast coverage included , , , , , , (Canada), and .
News of our hometown hero was also picked up locally by , , , , , , , , , , , , , , and .
RESULTS
News coverage of Joel Mokyr’s Noble Prize received 6,235 total mentions an estimated reach of 88.63M.
Northwestern Magazine
The cover story of the Spring ‘26 issue of Northwestern Magazine featured an in-depth personal profile of Prof. Mokyr, his life, work and influences.
Digital
The Digital team supported the Nobel Prize announcement by providing a streaming video page. The team added a page to Northwestern's main, top-level site to collect coverage and showcase Mokyr's research.
Video
With extensive coverage already in existence, Northwestern Magazine took a lighter approach to let viewers experience Mokyr’s warmth and good-natured humor up close.
Social Media
Posts included the announcement of the Prize, photos from the press conference on campus, and a touching video of Prof. Mokyr reading a congratulatory email from a former student.
Results
To date, social media posts celebrating Prof. Mokyr’s Nobel Prize reached 7M users—garnering 175.3K engagements and 2.5M video views.